Begin to Prepare Your Media Release Ideas for International FASDay - Get your media strategy started
Don't forget your other public places to share
(Jeff Noble has some great ideas) at
- blogs
- Facebook
- Pinterest
- twitter
- Google plus
- community events calendar
- church bulletins
- school and association newsletters
Suggested Media Release for Canada (should fit on single page):For Immediate ReleaseContact:
(contact person’s name)
(contact person’s phone number)
(use actual date)
(contact person’s e-mail address)
(Name of your organization)
Fights FAS: International Fetal Alcohol Syndrome Day Video Premiere, Sept. 9
“Our house was in turmoil from the time he got up until the time he fell asleep, probably about ten o’clock – and then I would crawl into bed, totally exhausted, and cry myself to sleep every night because I felt like such a failure,” says Guelph’s Chris Margetson, parent of a son with FAS, in a compelling new Ontario-produced video.
The 25-minute video, “Different Directions: Understanding Fetal Alcohol Syndrome,” will be offered, along with an informal breakfast, when (Name of your organization) marks International FAS Awareness Day on September 9 at 8:45 a.m., at (location), and observes the worldwide “Minute of Reflection” at 9:09 a.m.
“We’ll be joining parents and professionals around the world in building awareness about Fetal Alcohol Syndrome,” says (name and position of spokesperson). “On this second annual FAS Awareness Day, people from Nunavut to New Zealand will participate. On the ninth minute of the ninth hour of the ninth month, we ask the world to remember that during the nine months of pregnancy, a woman should not drink alcohol.”
(name of your city or town) will be among many Canadian communities to use FAS Day to launch the new video, produced by Ontario’s North for the Children and Toronto’s Breaking the Cycle with the assistance of Health Canada.
The video focuses on two children with FAS and their mothers: 5-year-old Brenda, and her adoptive mother, Kim Meawasige, both of aboriginal ancestry; and young adult Joe and his birth mother Chris Margetson, of non-native background. Both Meawasige and Margetson work with FAS professionally, and bring to their work compassionate understanding of the struggle faced daily by children with FAS – and their families.
In one of the more touching moments in the video, Meawasige, adoptive mother of four children with FAS/FAE, bursts into tears. “Knowing how many kids are lost, either killed or living on the street with FAS and FAE, it scares me...One of the reasons I adopted (my children) is because I know that ...no matter how weird our family is, we’re family and we’ll be there for them.”
Following the screening of the video, (what else is on your program?) All are welcome. For more information, call (contact name and number).
Suggested Media Release for U.S. (should fit on single page):
For Immediate Release
Contact:
(contact person’s name)
(contact person’s phone number)
(use actual date)
(contact person’s e-mail address)
(Name of your organization)
Fights FAS: International Fetal Alcohol Syndrome Day Video Premiere, Sept. 9
The 35-minute video, "FAS: Everybody's Baby" (that focuses on teenagers who struggle with the effects of alcohol in their lives) will be offered, along with an informal breakfast, when (Name of your organization) marks International FAS Awareness Day on September 9 at 8:45 a.m., at (location), and observes the worldwide “Minute of Reflection” at 9:09 a.m.
“We’ll be joining parents and professionals around the world in building awareness about Fetal Alcohol Syndrome,” says (name and position of spokesperson). “On this second annual FAS Awareness Day, people from Alaska to New Zealand will participate. On the ninth minute of the ninth hour of the ninth month, we ask the world to remember that during the nine months of pregnancy, a woman should not drink alcohol.”
(name of your city or town) will be among many U.S.communities to use FAS Day to launch the new video, produced by the U.S. Dept.of Education.
Promoting zero tolerance for alcohol, tobacco, and drugs during pregnancy, the video is particularly aimed at problem teenagers who are at risk for both unplanned pregnancy and substance abuse. The film concludes with a reflection from adolescents on what parenting is all about, how it begins in the womb, and the responsibilities of the mother and father. “It’s an excellent film for teenagers,” says Teresa Kellerman of Tucson’s FAS Community Resource Centre, “and it will make an impact on viewers of all ages.”
Following the screening of the video, (what else is on your program?) All are welcome. For more information, call (contact name and number).
